New Call to Action Buttons
Posted on 11:46, November 2nd, 2009 by JasonShare
It’s with great pleasure that we can announce that we’ve added a whole new suite of Call to Action buttons. These are designed to optimise the click through ratio, and to fit in with most sites schema. Of course you are still able to specify your own button to ensure a complete fit with your site.
We have completed some testing with our own sites and have seen a 10-20% increase in the click through ratio, of course we will continue the testing and look at stats from across our network, and will hopefully report back on our findings.
Here are the new buttons:
Feel free to use them on new units, and by editing your existing units, you can change over to these if you wish. Please ensure the URL field is empty when you save as this overrides any selection.
If you have any comments on these buttons, please leave them below:
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do you have any tips to the best performing buttons – best performing wording, colour and combination?
A bit too early to tell from our research, however there’s a nice post from one of our members on this subject which seems to say that Red and Shop Now works for him. Read More from Dan
Hope this helps, if you have any findings of your own, it would be great to hear from you!