Archive for ‘October, 2009’

Another Milestone reached

datePosted on 11:14, October 5th, 2009 by Jason

Thanks to Keith for spotting that we have just had our 20000th ECU built since our launch in January. Whilst it’s an important milestone as it shows how easy our members are finding it to create units, a more important measure, are active Units. Well there’s actually 16133 units showing impressions last month, so a huge number.

Last month these units generated 2127137 impressions, a phenomenal amount of coverage for the products of our UK merchants. Checking out the clicks through to the merchants revealed that last month we sent 198533 visitors through the content units. An impression to click ratio of 9.33%.

So how many affiliates do we have using our service, well there’s 851 enjoying the ease of creation and the top performance of ECU.

A deeper delve into the database comes up with the following interesting stats:

  • We have made 234 tweaks to ECU since it’s launch
  • 166620 products have been chosen for units from UK Merchants (via the networks) plus 17937 products have been added from the Amazon catalogue
  • 509 support tickets have been answered
  • There’s 182 managed units been created for affiliates
  • 192 Units have embedded video from You Tube
  • All in all a great 3 quarters, as we move into the all important Q4 we should see both impressions and clicks rocket, make sure your pages feature Easy Content Units, to maximise their effectiveness.

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